Shena Simon Campus
(Evening Only - 12 weeks)
The CIM Level 6 Diploma in Professional Marketing is aimed at the professional marketer working in an operational, supervisory or management role who wishes to develop their knowledge and skills across a range of areas to succeed and progress their career in marketing.
Some typical job titles include: marketing manager, marketing and communications manager, corporate communications manager and brand manager.
The course will be delivered one evening per week (3 hours per week) to allow for those who cannot take time off work, and each module will run for 12 weeks. To qualify for the full qualification, you will be required to achieve 3 modules, one assessed by a written exam whilst the remaining two are assessed as assignments. You will enrol on each module at a time and do not have to complete the full qualification should your priority be to develop your knowledge of a particular topic.
You'll need to have a minimum of two years' experience working in the industry at an operational level or a relevant Level 4 qualification to study the Diploma in Professional Marketing.
If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.
There are three assessment points in the year; December, March and June.
Module 1: Marketing and Digital Strategy
Module 2: Innovation in Marketing
Module 3: Choice of one of the following as the elective module;
The Digital Customer Experience. This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers' strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customer's journey while complying with relevant legislation and regulation.
Resource Management. This module enables you to adopt a strategic approach to the implementation of marketing plans to meet marketing and business objectives. You will be able to deploy a full range of resources to optimise marketing results in an efficient and effective manner. Finally, you will gain the knowledge and skills to manage finances, which are essential in ensuring a return on the marketing investment, made within your organisation.
Managing Brands. This module enables you to take a strategic approach to branding at a product/service level so that it is consistent with the corporate brand and impacts reputation positively. You will gain the skills to establish and position brand strategy, and also manage the brand so it continues to deliver the brand promise. You will also be able to ensure the success of the brand through adequate resourcing and monitor and maintain the brand in the long term.
This qualification is the highest level we offer for CIM, however, our H.E. department deliver business related degrees at our Openshaw campus.Careers page
CIM Membership = £65 (paid to CIM)Fees, finance and funding page
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