Professional Marketing and Digital Business Development
Extended Diploma Business and Professional
- Extended Diploma
- Subject Area
- Business and Professional
- Age Group
- 16 - 18
Shena Simon Campus
(Full Time - 2 years)
- Leaflet Code
Subject to awarding body approval
Would you like to be able to successfully market an idea, product or service? Would you like to develop the skills necessary to be a successful Business Entrepreneur of the future? Look no further!
As businesses evolve with modern, digital strategies, it's important that you learn about the variety of marketing methods available in order to reach out to your target audience.
During this two year course you'll study advanced techniques to gain the skills necessary to market a modern start-up business.
You'll also learn how to professionally manage business events, which can only be successful if you know how to develop your very own marketing strategy!
In doing this you'll study key topics including:
• Modern Careers in Digital Marketing
• Marketing Principles (externally assessed)
• Effective Customer Communications
• The application of Digital Marketing
• The Branding of Products and Services
• The Value of Generating Customer Loyalty
We'll build upon your passion for business, allowing you to develop your own projects and ideas.
Want to enhance your entrepreneurial skills even further and take your business idea to the next level? Apply today!
Applicants will require 4 GCSEs at grade 9 to 4 including English or maths or prior achievement at Level 2.
A merit or higher at vocational Level 2 or NVQ Level 2 may be considered as GCSE equivalent. Specific subjects may also require science and/or English or maths at grade 5 or higher, and Creative Arts courses may require evidence of previous work, a portfolio or an audition.
How will I be assessed
The course is assessed through portfolio building, group work, online assessments, presentations and examinations.
A students overall grade will come from combining all units assessed by tutors and moderated by the exam board at the end of the year.
You will be required to commit to a minimum of 15 days' work placement with an employer and to help you with this you will be allocated a named Employer Co-ordinator who will support you prior to starting and during your placement.
Continuing your journey
Upon successful completion of this qualification, learners will be able to progress on to an apprenticeship, higher apprenticeship or wide range of high education courses, foundation degrees and Batchelor of Arts degrees. You will also have the opportunity to progress into employment in careers such as customer service, digital marketing or events management.Careers page
Fees finance & Funding
There is no cost for this course.
If you need help with affording college, there are a number of different finance and funding options available to you. You might be eligible for special bursary support or extra help from the government. Have a look at our fees, finance & funding page to find out all the information you need.
Got a question?
Do you have a burning question about this course, or would you like to know more about the qualification you'll receive and how it will help your career?
Our course enquiries team is on hand to help you understand any details and answer any questions – whether it's about applying for the course or finding out about finance. Just get in touch here!
In one of The Manchester College’s 19 Centres of Excellence you’ll develop the skills and gain the qualifications that you need to take the next steps towards your dream career.Learn more
Use our online form to complete your application.
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